Semiotics Terms = The definition Signifier= the thing that makes you think (a sign) Signified=the thing you think. (a meaning) Denotation=All signs are said to have a single basic or literal meaning which is called its denotation it is what the sign denotes. (say what you see) connotation=Develop when signs and codes are placed within a particular context, one brings to mind an associated and existing memory or idea. (meaning you create) symbolic signs=Has no resemblance to the signifier and signified. connection must culturally learned. Iconic signs=has a physical resemblance to the signified, the thing being represented. indexical signs=shows evidence of whats being represented.